After a year of outreach, surveys, focus groups and refinement, Iona College unveiled a fresh new logo, brand and website this fall—showcasing a new brand promise to “Learn Outside the Lines.”
“As Gaels, we all know what makes Iona College such a special place,” said Mary Clare Reilley, vice president of College Marketing & Communications, who led the rebranding efforts. “Now, it’s time to share that story with the world.”
The new logo consists of a Celtic knot cross with intermingling lines of maroon, gold and white. It is both a reflection of Iona’s Catholic history, as well as its core strengths—unity on campus, purpose in the classroom and service in the community.
“From the very beginning, the process of rebranding was about so much more than just creating a new look and feel for the College. Staying true to ourselves, we sought to uncover the authentic aspects that make us distinctive. Iona’s mission, vision and values; our heritage and history; the legacy of the Christian Brothers; the students we serve; and the experiences
of our alumni, students, faculty and staff—all were taken into consideration and are reflected in the final product.”
The redesigned website is laser-focused on providing the best possible user experience. Over 2,000 pages were refreshed and transferred to the new platform with engaging, interactive, informative and accessible content, including: more robust and compelling academic pages and program descriptions; vivid photos and videos; simplified Admissions and Financial Aid information; curated pages for alumni; and many more enhanced features.
“As our vibrant alumni body—over 50,000 strong—can attest, Iona has a legacy of providing a transformative education, equipping students with the knowledge and spirit to chart a successful path through life once they leave our campus,” said Iona’s executive-in-residence, James Mustich, who is assisting Iona’s leadership team in developing vibrant strategies for innovation across the campus. “In today’s world, empowering students to be resilient and resourceful—to learn outside the lines—is more important than ever, and our new brand delivers that message with fresh energy.”
Iona worked closely with two agency partners, mStoner, Inc. for the website and Lawrence & Schiller for the rebranding.
“From the moment that we set foot on campus, we realized Iona was a special place and an extraordinary community, and we wanted to create a site that brought Iona’s story to digital life,” said Voltaire Santos Miran, CEO and head of client experience at mStoner, Inc.
Jamie Hegge, director of client services at Lawrence & Schiller, said, “We’re proud to have created a brand reflective of both Iona’s people and its mission – one that celebrates their past, exemplifies their future, and epitomizes their constant commitment to living and learning with purpose.”
“I think the new logo will positively affect the Iona community because it will show that Iona is undergoing change and it will portray Iona in a new, modern light.”
Tiara griffith ’20
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